Comments for Neos Marketing http://neosmarketing.com Houston Outsourced Marketing Thu, 08 Sep 2011 21:33:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on The Message Rules by Michael A Brown http://neosmarketing.com/2011/09/the-message-rules/comment-page-1/#comment-8 Michael A Brown Thu, 08 Sep 2011 21:33:07 +0000 http://neosmarketing.com/?p=718#comment-8 Good and timely advice, despite what some of the social media cheerleaders would have us believe. The medium may be interesting, but not necessarily all that important. (Sorry, Prof. McLuhan.) The message that resonates is the one that has relevance, timeliness, and context. For example, a tax refund attracts our attention and smiles whether it arrives electonically or by paper check. Also, Moses received The Ten Commandments on a stone tablet, not via Twitter. They have held us in good stead for a long time. Good and timely advice, despite what some of the social media cheerleaders would have us believe. The medium may be interesting, but not necessarily all that important. (Sorry, Prof. McLuhan.)

The message that resonates is the one that has relevance, timeliness, and context. For example, a tax refund attracts our attention and smiles whether it arrives electonically or by paper check. Also, Moses received The Ten Commandments on a stone tablet, not via Twitter. They have held us in good stead for a long time.

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