by Russ Waddill At Neos Marketing, our team works from offices spread out all over the Greater Houston area. In 2008, we began a search for a centrally located place to serve as our home base for weekly partnership meetings. We wanted a public place that met a number of different criteria: Inside Loop 610 [...]
Read More
The good news is you have a website; the bad news is that you haven’t done much with it in a while and it needs to be redone. Part of the problem is that many businesses think of their website the way they do a brochure. Once it is written and printed, they don’t change [...]
Read More
Today, business owners have to consider Social Media when developing their go-to-market approach. It is now filling the role that Public Relations used to fill and, for some companies, Social Media is a vital component of their Lead Generation program. When we at Neos Marketing are developing a marketing strategy for client companies, we are [...]
Read More
by Robert Cook Everyone appreciates a good story. Great stories get retold again and again. Wouldn’t it be great if your marketing message could be so engaging, that it could be repeated by word of mouth? That can happen by using storytelling techniques in your campaign. Storytelling is our earliest form of human communication. Fairy [...]
Read More
by Russ Waddill The current political climate and economic uncertainty has everyone’s nerves absolutely raw. Stories that might otherwise drift quickly into the background have recently risen “above the fold”, and for good reason. The events and how they were consequently handled and communicated to an impatient public speak directly to leadership ability, or lack [...]
Read More
By Robert Cook I’m sure I’m repeating myself, but this is my favorite rant. My mantra. My manifesto. “The Message Rules.” There is no campaign, no design, and no “look and feel” until there is a message. And the best message is a sticky message. It adheres to the psyche with more than logical reason, [...]
Read More
by Russ Waddill I got the chance to hear Jerry Greenfield, co-founder of Ben & Jerry’s Ice Cream, speak a few years ago at Lamar University. He was talking about business and its role in society today versus centuries ago and I found his points compelling. Greenfield shared that if you look back throughout history, [...]
Read More
Recent employment data has confirmed that while we may not technically still be in a recession we are in a “downturn” that won’t seem to quit. While the politicians debate whether we need more stimulus or more tax cuts, business folks have to try to figure out what to do next. A significant part of the prolonged downturn is our lack of confidence in the future and our reluctance to hire additional staff when we don’t know if the customers are going to keep buying.
Read MoreI doubt if you’ll read this. This is not your standard newsletter article. You are not going to find a step-by-step guide for increasing sales here. This is not a reminder yet again that an integrated marketing strategy can generate more sales for your business. And this is not a manifesto for the social media bandwagon. Those [...]
Read More
