I am amazed at how many business owners and entrepreneurs I come across that still send mass emails from Outlook or some other email server. When I ask them why they are still operating in the last century, the common response includes: “I don’t have the time”, “email marketing doesn’t work anyway”, and “my customers [...]
Marketing — Key to Sales Success
By Frank Todaro
Business management (especially CEOs) think that because they have their elevated positions, they should also have an elevated understanding of all they manage — especially marketing. And unfortunately the gal at the top thinks she should know the most. The best CEOs and management teams know they don’t (and can’t) know everything and so surround themselves with knowledgeable specialists. More importantly, they listen to them when their expertise applies.
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