By Russ Waddill (sourced from INC.com article) Looking for new markets for your business to tap into this year? Thinking about adding a complimentary division to your current firm? These 6 industries / markets might be good to explore this year. INC.com published IBISWorld’s market research on what sectors are the most poised to grow [...]
Read MoreWhat Does ‘BP’ Stand For?
By Frank Todaro
In recent years a company known as British Petroleum rebranded itself more simply as BP, with the tagline “Beyond Petroleum”. In recent months BP seems to have lost control and its brand is now being recrafted by the American public.
Read MoreMaking Sense of Social Media
By Russ Waddill
Let’s face it – social media has become a very hot topic of conversation among marketing and sales folks lately. We are all trying to figure out the best way to leverage it on behalf of our own companies or our client’s companies.
Read MoreThe Ugly Consumer……Or How to Be a Professional Customer
By Robert Cook
An economic downturn can strain the relationship between the buyer and the seller with more than the usual tension. The buyer seeks value and lower cost, while the seller seeks a sale with profit. So if these expectations collide, the transaction can get ugly. But, they don’t have to. There are professional ways to set the tone for civilized resolution to complaints. And there are ways to avoid problems entirely.
Read MoreMarketing — Key to Sales Success
By Frank Todaro
Business management (especially CEOs) think that because they have their elevated positions, they should also have an elevated understanding of all they manage — especially marketing. And unfortunately the gal at the top thinks she should know the most. The best CEOs and management teams know they don’t (and can’t) know everything and so surround themselves with knowledgeable specialists. More importantly, they listen to them when their expertise applies.
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