I am amazed at how many business owners and entrepreneurs I come across that still send mass emails from Outlook or some other email server. When I ask them why they are still operating in the last century, the common response includes: “I don’t have the time”, “email marketing doesn’t work anyway”, and “my customers [...]
“Management always deals with the nature of Man, and with Good and Evil.” Did you know Drucker taught religion? Well neither did I. He mentions today that he has learned more about “theology” as a management consultant than he did as a teacher of religion. Management must deal with people and the people in an [...]
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“The alternative to autonomous institutions that function and perform is not freedom. It is totalitarian tyranny.” Drucker’s thoughts for today are to remind us that if our institutions (run by Managers) do not perform in a responsible fashion we will not have a society in which there is a chance for people to fulfill themselves. [...]
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“In the Next Society’s corporation, top management will be the company. Everything else can be outsourced.” Drucker in today’s entry predicts that in the future Management is all that is needed by the corporation as it will be able to outsource everything else. Businesses today are increasingly outsourcing components of their business that was previously [...]
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“Knowledge work requires both autonomy and accountability” In this daily message Drucker admonishes Management to give knowledge workers autonomy as well as holding them accountable for using their expertise for the betterment of the organization. When management micromanages their Marketing staff rather than asking them to prepare work plans for coming activities, they are missing [...]
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The good news is you have a website; the bad news is that you haven’t done much with it in a while and it needs to be redone. Part of the problem is that many businesses think of their website the way they do a brochure. Once it is written and printed, they don’t change [...]
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Recent employment data has confirmed that while we may not technically still be in a recession we are in a “downturn” that won’t seem to quit. While the politicians debate whether we need more stimulus or more tax cuts, business folks have to try to figure out what to do next. A significant part of the prolonged downturn is our lack of confidence in the future and our reluctance to hire additional staff when we don’t know if the customers are going to keep buying.
Read MoreI doubt if you’ll read this. This is not your standard newsletter article. You are not going to find a step-by-step guide for increasing sales here. This is not a reminder yet again that an integrated marketing strategy can generate more sales for your business. And this is not a manifesto for the social media bandwagon. Those [...]
Read MoreBy Frank Todaro One of my favorite apps on my iPad is Instapaper. I use it when I come across a long article on the web that I want to read later. Instapaper saves the text of the article for me so I can read it at my leisure on my iPad, my Kindle, or [...]
Read MoreBy Robert Cook Starbucks Corporation revealed a new version of its logo recently — signifying the company’s intent to “think beyond coffee,” according to CEO Howard Schultz. The evolution loses the Starbucks Coffee text that encircles the siren, freeing the icon from it’s past coffee house image to something more. This event is an example [...]
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